Server-side Tracking & Analytics Solutions

Web & Server GTM | Profit Analytics | Proprietary Tools

From a founder with half a million customers acquired

Services that produce a measurable impact

From server-side tracking and custom tracking tools to business and technical P&L activation.

Server-side Tracking = Better ads ROI

Ad campaigns perform better with more conversion data.

Our Shopify server-side tracking implementation includes offline conversion tracking, refund event processing, and user-ID graphs.

This advanced setup helps you send more data of higher quality to advertising platforms, improving campaign measurement and optimization.

Business & Technical Profit Activation

Virtually all e-commerce teams calculate gross profit with an error margin of around 15%, largely due to their reliance on average cost estimates.

This can lead to significant profit reporting discrepancies every year.

Let me test your setup: Are you calculating shipping costs based on order weight, delivery method, and fuel surcharges? Probably not yet.

We help you achieve over 99% accuracy in order-level and customer-level profit calculations, and activate this data across your advertising platforms and analytics tools, including GA4.

Measure results, learn from insights, and keep improving your sales process with cycle.

Custom Tracking & Analytics Tools

We build custom attribution and tracking tools tailored to each business's needs. Rather than vibe-coded apps, they're built on established infrastructure such as PostgreSQL, with SaaS-like interfaces and real-time auditability via MCP.

Hi, I’m Javier Garijo, founder of Better Tracked.

I’ve spent the last 12 years in ecommerce marketing, profitably acquiring nearly half a million customers along the way.

One thing I’ve learned?

You can’t grow what you can’t properly measure.

Yet most Shopify stores are making critical business decisions based on broken tracking, inaccurate profit metrics, and unreliable data.

That’s why I founded Better Tracked, to help Shopify brands fix their data, trust their numbers, and grow with confidence.

Javier Garijo

Fixed!™ Founder

What clients say

Based on recommendations shared on my LinkedIn profile

“Javier profitably acquired hundreds of thousands of customers and developed P&L reporting solutions tailored to our brands’ needs.”

Mikael Bergström

Founder, Smartshake AB · Sweden

Europe’s #1 shaker bottle brand

“Javier’s analysis helped us identify opportunities to significantly optimise advertising spend.”

Rik Murray

Head of E-commerce, Wickey · Germany

Europe’s #1 swing set brand

“When it comes to marketing attribution, Javier means serious business. He knows the details inside out while keeping the bigger picture in mind.”

Johannes Wikström

Senior E-commerce Manager, Omniarch · Sweden

We adapt to you, not the other way around

We adapt to the tools that you use, your team’s know-how and your budget, to deliver the best solution for your specific case.

We adapt to you, not the other way around

We adapt to the tools that you use, your team’s know-how and your budget, to deliver the best solution for your specific case.

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